Chaney Systems understands the importance of search engine ranking and advertisement on the Internet. Not only do we understand the process - we feel confident that we can make it work successfully for your site. We believe that optimization should be the first step in allowing your customers to find you on the web.

A Little About Search Engine Optimization...

The objective of search engine optimization is to increase web visitor counts by ranking very high in the results of searches by using the most appropriate keywords describing the content of your site. This relative ranking is often viewed as a struggle to best use a few keywords, instead of a struggle to out-do your competition. If you search on your target keywords, you will see the leading site in the rankings. All your company needs to do is to be better than the current number one site. Chaney Systems can optimize and improve search engine results with ranking and promotion advice, placement hints, tips, and clues to improve your search engine keywords relative to existing leaders. After all, better keyword ranking is your real objective.

There are no search engine optimization secrets -- just ranking and promotion methodologies to follow in order to beat your competition in obtaining a high search engine promotion ranking for desired search keywords criteria. For a major search engine, your search position, placement optimization, and web site promotion ranking are commonly controlled by META keywords and top of page text. Once you know what keywords worked for the "leaders", you can "beat the leader" and do even better! Proper web ranking optimization results requires that you beat your competition, so knowing the keywords used by them is the most important first step. It will become obvious that good ranking excludes keyword spamming the search engine, and that with the careful selection of your keywords that you will fare well for a little effort.

You should understand that top 10 rankings with every single major search engine and directory can be obtained; although very few sites can get there and the effort is beyond reason. Note: ranking results change week-to-week due to competition so maintaining a top ranking requires constant keywords monitoring and rework.

Chaney Systems uses the following standard techniques in optimizing a website for search engines.

1. Identify Your Competition
2. Using Link Tracking, locate the links TO that URL
3. Identify used keywords
4. Combine the keywords based upon frequency of use and applicability
5. Add the common words to/from your Home Page
6. Register with each major Search Engine
7. Recheck Search Engine Registrations

Click here to download our Search Engine Optimization brochure.

PPC Ad Programs:

Some companies offer PPC (Pay per Click) programs. Two of these are Find-What and Overture. Google now has Ad Words which Chaney Systems feels most confident about due to the the role Google currently plays on the internet. These marketing programs are basically like publicity campaigns, as compared to classic search engine optimization.

Google Ad Words:

One major leader in the PPC landscape is Google, with its Ad Words Select program, or AWS for short. The Google Ad Words Select links are posted along the right-hand side of the search results pages. You can see them in the little colored boxes, clearly identified as "sponsored links". You are able improve your marketing chances by bidding for key phrases and keywords.

Contact Chaney Systems today if you need to get your site properly optimized for the search engines or listed with a PPC program. After all the money you put into your website, it would be a shame if no one knows how to find it!